Blog Archives | Companies Doing Good

Advocating for Social Impact in a Changing Political Climate

Let’s face it, the world is heavy right now. The political landscape is shifting rapidly, fundamental rights are being threatened, people's lives are in danger—the ground is unsettled to put it nicely. All that said, at Companies Doing Good we are certain there is a path for Good and a way to shine through the muck. Don’t believe us? It’s 100% true that uncertain times are exactly when your business’s voice matters the most. This is your moment to show up, stand firm and elevate your purpose. How you may ask?

Advocating for social impact in a changing political climate is not just possible; it’s essential. It’s how businesses like yours shape the world we want to live in—one rooted in equity, sustainability and justice. And while it’s easy to feel overwhelmed, there are powerful ways to take action that empower your team, your stakeholders and your community.

Here’s how your business can lead the way in advocating for social impact—and why Companies Doing Good is your trusted partner in this work.

Lead with Your Business Values

When politics feel divisive, your values are your anchor. Start by defining or revisiting your business’s core principles. Ask yourself…

Which impact areas are most important to us as a business?
How do we want to be involved with our customers and communities?
How will we contribute to meaningful and measurable change?

It’s been reported that 88% of millennials would buy a product from a purpose-driven company and 66% would switch from a product they typically buy to a new product from a purpose-driven company. Sorry, Zuckerberg, but no need to twist the facts. Study after study proves this to be true.

Aligning your actions with your values creates a clear roadmap for advocacy. Whether it’s committing to sustainability, supporting underrepresented communities or fighting for policy changes, your values provide clarity on the love that your business pours into the world. Purpose-driven action isn’t just good for the world, it’s what customers, employees and stakeholders are craving.

At Companies Doing Good, we specialize in helping businesses define and align their values with meaningful action. Let’s work together to ensure your values shine through in everything you do and help you stand out from the people who are sleeping on the truth.

Don’t Just React—Create

It’s easy to fall into a reactive mindset when the news cycle is overwhelming. But true advocacy is proactive. Instead of waiting to see what happens next, focus on creating the change you want to see.

Host community dialogues: Bring your team and customers together to discuss issues that matter to them and brainstorm actionable solutions.
Develop innovative initiatives: Partner with nonprofits or local organizations to address pressing needs in your area (CDG’s expertise in case this feels daunting).
Be a storyteller: Use your platforms to share how your business is taking tangible action and inspire others to join in.

At Companies Doing Good, we help businesses shift from reactive to proactive by creating bold, forward-thinking strategies tailored to your unique mission. Advocacy is about building—not just responding.

Uplift Undervalued Voices

Advocacy is most impactful when it’s inclusive, duh. If that’s news to you, it’s time to schedule a consultation call to explore further. In times of political change, underserved communities often face the greatest challenges. Your business can use its platform to collaborate with and uplift communities that actually benefit from your efforts.

Partner with grassroots organizations already making a difference.
Provide resources or funding to leaders from underrepresented groups.
Share their stories authentically, giving credit where it’s due.

When businesses lift others up, they strengthen the collective push for equity and justice. Advocacy isn’t just about leading; it’s about radically listening, learning and collaborating.

Advocate for Policy, Not Just Practices

Social impact goes far beyond internal initiatives. It’s about influencing the systems that shape our society. Advocacy at the policy level can feel daunting, but it’s where real, lasting change happens.

Join coalitions: Team up with other businesses and organizations advocating for progressive policies in your industry.
Engage your audience: Mobilize your customers and employees to support petitions, voter drives, or awareness campaigns.
Push for transparency: Advocate for legislation that promotes ethical and sustainable practices.

Policy advocacy is a long game, but it’s one of the most effective ways to drive systemic change. At Companies Doing Good, we’re experienced in helping businesses navigate this space—from understanding legislation to building impactful campaigns.

Take Care of Your Community and Your Team

Advocacy is about building a better world, but it starts with taking care of the people closest to you. Create initiatives that directly benefit your employees, customers and local communities. Whether it’s offering mental health support, prioritizing fair labor practices or investing in local projects, small actions ripple outward.

AND HOLD UP, very important note! Caring for yourself and your leadership team is a form of advocacy, too. Burnout doesn’t serve anyone. Rest, reflect and reconnect with your purpose when needed.

Partner with Companies Doing Good

Doing the work can feel overwhelming, please don’t go it alone. Companies Doing Good exists to help businesses like yours turn purpose into action that you’re proud of. We understand the challenges of advocating in a changing political climate, and we’re here to be your partner in changing the lives you serve in a productive and impactful way.

From crafting tailored impact strategies to building partnerships with nonprofits, we provide the tools, expertise and support you need to make a feel-good, forever noteworthy way. With Companies Doing Good, you will…

Develop advocacy plans rooted in your business values.
Launch innovative initiatives that drive real change.
Build trust with your community by showing up honestly.

Together, we can navigate uncertainty with courage and intention. Advocacy isn’t just a challenge, it’s an opportunity to lead, inspire and make an impact in your customers lives.

Ready to Develop Your Social Impact? Let’s Get to Work

The political climate may be unpredictable, but your business’s purpose doesn’t have to be. Advocacy is how we turn fear into action and uncertainty into progress. And the world needs your leadership now more than ever.

Are you ready to take the next step? Partner with Companies Doing Good to develop meaningful social impact strategies that empower your business to lead with purpose. Together, we’ll create lasting change that does much more than warm your heart.

Join us today.

by Courtney Mathis

Celebrating a Year of Impact and Growth: CDG’s End-of-Year Wins and Client Successes

As we wrap up another incredible year, we couldn’t be more proud of the milestones and success stories we've helped create. From deepening client relationships to accelerating social impact, 2024 has been a year of growth, partnership, and meaningful change. Here are some of the key highlights and achievements that made this year truly special.

1. Doubling the Sell-Through for Our Client Partnered with Purpose

One of the most exciting wins of the year came from a groundbreaking partnership between our client and a Queer organization. By aligning their brand with an impactful cause, they saw a dramatic increase in sell-through—doubling their projections and proving the power of purpose-driven marketing. This success not only boosted their business but also showed the world how corporate responsibility and authentic partnerships can generate significant results. We’re thrilled to have played a part in this business milestone.

2. 100% on Social Impact Plan: A Game-Changer for Our Client

When one of our clients approached us with the goal of refining their social impact strategy, we didn’t just meet expectations, we exceeded them. By delivering a comprehensive social impact plan that earned a perfect score, our client secured three major retail licenses in Pennsylvania. This win is proof that Big Impact yields Bigger Growth, and it serves as a reminder of how businesses that prioritize people and purpose can unlock tremendous opportunities. This is why we do what we do.

3. Relaunching a Colorado Dispensary’s Social Impact Plan Post-Acquisition

Change can be challenging, but it also presents an opportunity for transformation. After a client’s acquisition of a Colorado dispensary, we were tasked with relaunching their social impact plan to address employee retention, rebuild customer loyalty, and reposition the dispensary as a true community asset. By focusing on authentic community engagement and aligning their social initiatives with local values, we were able to help them thrive in a new chapter while staying true to their roots.

4. Fortifying Equity: Restructuring a National Brand’s DEI Committee

Equity isn’t just a buzzword—it’s a responsibility. This year, we had the honor of working with a national brand to refine and restructure their DEI (Diversity, Equity, and Inclusion) Committee. By ensuring a stronger, more collaborative approach to equity initiatives, we helped them build a foundation for sustained impact. Expanding employee ownership over these initiatives not only strengthened their commitment to inclusivity but also empowered their teams to actively drive change. This work is helping to shape a brighter, more equitable future for the company and its employees.

5. Ten Years of Impact: $10 Million to Communities in Need

As we celebrate our 10-year anniversary, we’re beyond thrilled to share that CDG has helped its partners and clients deploy over $10 million to community organizations and nonprofits. From grassroots organizations to large-scale initiatives, we’ve been proud to play a role in creating lasting change. We believe in doing Good, just like Robin Hood—and this milestone is a testament to the incredible partnerships and impact we’ve cultivated over the past decade. Here's to many more years of giving back, growing together, and making a difference in the world.

Looking Ahead to 2025 and Beyond. As we reflect on these incredible wins, we’re also excited for what the future holds. The journey has been nothing short of inspiring, and we look forward to continuing to help our clients make meaningful change while driving their success.

From doubling sales to reshaping communities and championing equity, 2024 has shown that when we do Good, we all grow together. As we move into 2025, we remain committed to supporting our partners in creating a lasting impact for people and the planet.

Here’s to another year of growth, collaboration, and positive change! 🎉 Are you in?

by Courtney Mathis

Transforming Greed to Gratitude: 5 Ways to Decolonize Thanksgiving

Thanksgiving can be a complicated “holiday”, wrapped in memories of food, family, and togetherness but also in deep histories of colonization. If we’re choosing to gather on this day, we have the opportunity to bring something new to the prepared table of food—something that respects Indigenous history, land, and sovereignty. Here are five intentional ways to decolonize Thanksgiving through the lens of love, respect, and solidarity.

Reframe as Grub & Gratitude Day

Words matter, and renaming Thanksgiving as “Grub & Gratitude Day” can shift the focus from a complicated historical narrative to one that’s centered on genuine appreciation. Grub & Gratitude Day can be about pausing to acknowledge the abundance in our lives—without glossing over the complexities of the day's origins.

For Indigenous communities, Thanksgiving can be a painful reminder of colonization and the loss of land, lives and traditions. By choosing to call it Grub & Gratitude, we create a more inclusive and respectful space, inviting everyone to appreciate what we have in a way that honors rather than obscures history.

Maybe the shift in language can feel subtle, but it can open up new ways to acknowledge this day that feel more truthful, inclusive and connected to values of love and respect.

Take Time for Reflection and Intention

Let's begin with the heart. Thanksgiving, at its best, is a time to reflect on gratitude. But this day, with its history, calls for a deep reflection on how we got here. Consider taking time to learn about the land you’re on and its original caretakers, the Indigenous people who stewarded it long before settlers arrived. Use this map to see what land you’re on—the majority of the Companies Doing Good team resides within the land of Arapaho, Ute and Cheyenne tribes. Use this knowledge as a way to remind yourself and others that gratitude isn’t just for what we receive but also for the resilience of those who were here first.

A simple but powerful ritual? Before the meal, share a land acknowledgment, one that’s spoken with respect and a pledge to learn, support, and stand with Indigenous communities. This practice can turn a traditional Grub & Gratitude meal into acknowledgement.

Starting New Traditions: Gratitude Pumpkin

Skip the traditional costumes, turkey hats, and settler outfits. Have an old pumpkin lying around after Halloween? Bring it inside, grab a sharpie, and each night before dinner go around your table and say what you are thankful for, documenting it on that sweet little gourd. Take it a step further, and anytime someone stops by your place during the month of November, offer them the opportunity to contribute to the Gratitude Pumpkin. And then, on Grub & Gratitude, send it around the table and gather your final bits of appreciation. A whole month of gratitude, displayed and captured, starting a new tradition that is built on community rather than on oppression.

Love on the Land

This is a beautiful, tangible way to show respect to one of the most important family members to Indigenous communities, their land. Consider buying local, supporting Indigenous farmers, helping to turnover farmland for community co-ops, regenerate your own green space or backyard while preparing for winter, or begin a composting project to ensure less waste and a more circular agricultural model.

Supporting Indigenous-owned farms and food businesses can bring this idea to life even more. Buy ingredients from Native farmers or markets if available in your area, or support them online. You have the power to advocate for the land with your dollars, so use them intentionally.

Educate and Advocate for Land Back and Indigenous Rights

Embrace tangible ways to Give Back such as supporting Land Back movements. The return of Indigenous lands to Indigenous stewardship is not just symbolic; it’s essential to the healing of communities and the environment.

Learn about local or national land back initiatives. Sign petitions, join online campaigns or attend events that champion this cause. Also consider taking donations during your Grub & Gratitude Feast to support land back movements. Family doesn’t feel like the right fit? Consider sharing these campaigns with your company team, or even making a corporate commitment to support Land Back . Land campaigns in 2025. Land back rights are a fundamental part of our values at Companies Doing Good because we know land is life—and the return of land is an act of justice.

Celebrating Grub & Gratitude Day isn’t about erasing tradition; it’s about grounding it in respect, truth, and love for the people whose histories are woven into this land. This year, let’s choose to celebrate not only with those we love but in ways that honor and uplift. This isn’t just about one day; it’s about creating an enduring culture of respect and care for Indigenous communities and each other.

by Courtney Mathis

Ask Me Anything: Katie Mattox from SPHEREX

SPHEREX

Thanks for being here! Can you share a bit about SPHEREX'S mission and how you started on the path to social impact?

SPHEREX connects with our communities through activated events, impactful nonprofit engagement, and support of our industry. We create access to innovative products while fostering connectedness through socially-committed and playfully-engaged impact strategies among our customers and community partners. We believe we succeed when our community is connected and thriving, one neighborhood, one partner, one human at a time. Our social impact initiative began in 2023 with the release of our limited-edition strain, Lavender Haze, which was launched in celebration of Taylor Swift's summer tour. In recognition of her Denver performance coinciding with Pride Month, we committed to donating a portion of each sale to two local LGBTQ+ organizations in Denver. Building on the success of this campaign, we expanded our efforts to engage the community through monthly events. These events feature clothing and canned food drives, which have since become a cherished tradition that we continue to uphold at all our gatherings."

What are some of the most significant projects SPHEREX is currently working on, and how do they align with your mission?

Our recent initiatives include:

In August, we organized a deodorant drive for The Gathering Place during Skate with SPHEREX 4. Thanks to our community’s generosity, we collected over 300 deodorant items, a necessity the organization specifically requested due to the extreme summer heat. The Gathering Place expressed great appreciation for our efforts, noting it as the largest corporate deodorant donation they have ever received. A portion of each sale from our limited-edition strain, Summer Rozay, is currently being donated to La Fortaleza Familiar, an organization dedicated to supporting the wellness of Indigenous Chicanx, Latinx, LGBTQ+, and Two-Spirit youth and their families in Colorado. We have also partnered with Social Cannabis through their BeSocial giveback program, contributing $0.50 from every SPHEREX product sold to a local nonprofit of the dispensary's choice.

How does SPHEREX measure the impact of its purpose driven initiatives?

The way we measure the impact of our initiatives varies depending on the campaign. For drives focused on collecting goods, we track and count each item before delivering them to the designated nonprofit. In the case of monetary donations, our contributions are based on the number of individual units sold, which we evaluate on a monthly or quarterly basis. All donations are tracked, measured and communicated back to our following on social media.

Social impact often involves navigating complex challenges. What are some of the biggest obstacles SPHEREX has faced, and how have you addressed them?

We have encountered a few challenges throughout our social impact campaigns. For our events, we make a concerted effort to communicate the items we are collecting to our followers and the broader community. This includes promoting the drive via social media, email campaigns, and web invitations. We also call out the drive in the title of each event. In the week leading up to the event, we intensify our outreach to ensure that participants are fully aware of the drive and have sufficient time to gather the requested goods. We have observed that certain items are more convenient for people to donate than others. For example, our coat drive was one of our most successful campaigns, as many attendees had lightly used coats readily available at home. In contrast, the deodorant drive posed more challenges, as we specifically requested new, unopened deodorants, requiring most people to make a special trip to purchase the items. We've also found that some organizations are unable to partner with cannabis brands due to grants or compliance.

What drew you to get involved with CDG’s Impact Program?

Several of our dispensary partners, including Lightshade and Social Cannabis, recommended us to the CDG program after experiencing significant success through their own partnerships. CDG has been instrumental in helping us refine our brand goals, articulate our mission statement, and connect with local organizations open to collaborating with cannabis brands

It often feels the customer conversation is both a huge challenge and opportunity when launching social impact initiatives. Can you tell us why you feel engaging your audience with social impact is so important?

We've observed a growing trend where consumers are increasingly choosing to support brands whose values align with their own, often as a form of exercising their political and social influence. By being transparent about our brand mission and core values, we aim to cultivate long-term relationships with loyal customers who share our vision. When consumers feel that a company reflects their principles, they are more likely to continue supporting that brand, fostering a lasting connection that benefits both the business and the customer.

Tell us a little bit about your nonprofit partner, La Forteleza Familiar.

La Fortaleza has been a valued partner of ours for nearly a year, beginning with the Lavender Haze campaign and continuing through our current Summer Rozay initiative. In both campaigns, we have donated a portion of each product sale to support the organization's mission of promoting the wellness of Indigenous Chicanx, Latinx, LGBTQ+, and Two-Spirit youth and their families in Colorado. To date, we have contributed nearly $5,000 to this impactful local nonprofit.

What do you hope to gain from participation in the Giveback Program?

Our goal is to be recognized as a brand that genuinely cares about the Colorado community. While many brands tend to support widely recognized initiatives, such as the Last Prisoner Project, which is popular within the cannabis industry, partnering with CDG has given us the opportunity to think creatively and push the boundaries of what we can achieve as the SPHEREX community. This partnership allows us to explore diverse ways to make a meaningful impact across demographics.

Finally, what is your big hairy audacious goal for this year? How can folks join you in that mission?

Our goal for 2025 is to significantly expand our volunteer initiatives in collaboration with the SPHEREX community. As our events continue to grow in popularity, we see a valuable opportunity to engage our supporters more deeply by encouraging their participation in a variety of volunteer activities. By channeling this enthusiasm into meaningful community service, we aim to create impactful and memorable experiences not only for our followers but also for the non-profit organizations. Our vision is to cultivate a culture of giving back, where our events serve as a platform for positive social engagement and lasting community impact.

by Courtney Mathis

Is Disaster Relief Part of Your 2025 Social Impact Strategy?

October 29, 2024

By CEO of CDG, Courtney Mathis

In today’s interconnected world, businesses have a unique opportunity—and responsibility—to make a difference beyond their bottom line. And in the wake of recent devastating hurricanes and floods, the need for businesses to support disaster relief has never been more clear. Storms like Hurricane Helene and Milton have left thousands displaced, businesses shuttered and communities struggling to rebuild. One impactful and often overlooked way to do this is by including disaster relief as a core element of your social impact strategy. We believe that even a small investment in disaster preparedness and recovery efforts can create ripple effects that uplift communities when they need it the most.

Why Disaster Relief Matters for Businesses

When tragedy strikes, communities are often left vulnerable, and the speed at which they can recover is often linked to the support they receive from external organizations. Businesses, with their resources and reach, are uniquely positioned to provide this much-needed assistance.

However, disaster relief isn’t just about being there in times of crisis—it’s about planning for resilience. It’s about understanding that your customers, employees and partners live and operate in these communities, and their recovery is integral to your business’s long-term success. Incorporating disaster relief into your social impact strategy demonstrates that your business is not only responsive but also proactive in supporting sustainable, resilient communities.

Resourcing Community Resilience, Builds Customer Loyalty:

Increased Loyalty: About 70% of consumers say they are more loyal to brands that support social causes, including disaster relief efforts.
Purchase Intent: Research indicates that nearly 60% of consumers are likely to buy from a brand that contributes to disaster relief, especially if they align with the cause.
Brand Reputation: A study found that 84% of consumers believe that businesses have a responsibility to contribute to social causes, including disaster relief. Companies seen as socially responsible tend to have better reputations.
Willingness to Advocate: Approximately 53% of consumers would advocate for a brand that supports disaster relief, sharing their positive experiences on social media or recommending the brand to others.
Impact on Perception: Brands that engage in philanthropic efforts, such as disaster relief, often experience a boost in consumer perception, with many customers associating these brands with compassion and reliability.

A High-Impact Commitment with Low Costs

One of the most common misconceptions is that contributing to disaster relief is costly. But, in reality, integrating disaster relief into your planning can be a small line item that yields significant returns. Whether it’s through financial donations, in-kind contributions or partnerships with local nonprofits and first responders, businesses can make a profound difference without exhausting resources.

For example, some companies choose to create matching programs with vendors and partners. Leveraging collaboration for greater resource deployment ensures you aren’t tapping a stressed budget and you can have more measurable impactful. Others contribute by donating essential goods or services directly related to their industry, like water, food, or shelter. Even employee volunteer days focused on disaster recovery can have a meaningful impact, fostering goodwill and engagement while helping communities rebuild.

The beauty of any social impact strategy is its flexibility— and creating small steps to position your company as a force for good, while reinforcing your commitment to helping the world weather the storms that come its way.

Selecting Impactful Partners

Finding local organizations to support during disaster recovery is a critical component of ensuring your resources and time are meaningful and measurable. Here are a few quick tips on selecting, vetting and sourcing the best local nonprofits for disaster recovery support.

Research Local Nonprofits: Start by looking for nonprofits in your area that focus on disaster relief or recovery. Websites like GuideStar or Charity Navigator can help you identify reputable organizations.
Check Community Boards: Many local community centers, libraries, and universities have bulletin boards or websites that list organizations involved in disaster recovery.
Connect with Local Government: Local government websites often provide information about organizations involved in recovery efforts. They may have partnerships with specific nonprofits.
Utilize Social Media: Search for local hashtags related to the disaster or recovery efforts on platforms like XTwitter, Facebook, or Instagram. Many organizations use social media to promote their work.
Network with Community Leaders: Reach out to community leaders, religious organizations, or civic groups for recommendations on local organizations involved in disaster recovery.
Attend Local Events: Participate in community meetings or events focused on recovery efforts. These can be good opportunities to learn about and connect with local organizations.
Contact National Organizations: Many national disaster relief organizations (like the Red Cross or Team Rubicon) have local chapters. Contact them for information on local partners.
Volunteer: Consider volunteering with organizations that are actively involved in disaster recovery. This hands-on approach can give you insights into their work and needs.
Monitor News Outlets: Keep an eye on local news for coverage of recovery efforts, which often highlight organizations that are making a difference.
Ask for Recommendations: Reach out to friends, family, or colleagues to see if they have any connections to local organizations involved in disaster recovery.

Small Effort, Big Impact

At Companies Doing Good, we believe that social impact doesn’t always require massive initiatives—sometimes, it’s the small efforts that make the biggest difference. Including disaster relief as part of your social impact plan is one such effort. It’s a way to take meaningful action, amplify your company’s values, and show your commitment to supporting communities through the toughest times.

In the end, businesses that prioritize disaster relief as part of their social impact strategy aren’t just helping communities recover from crises, they’re investing in a future where we can all thrive together.

Is your business ready to step up and make a difference when it matters most? Remember, it can be simple, and you’re still making a Good impact.

by Courtney Mathis

Ask Me Anything: Nathan Johnson from Maison Bloom

AMA with Nathan Johnson

Maison Bloom

Thanks for being here! Can you share a bit about Maison Bloom's mission and how you started on the path to social impact?

Maison Bloom's mission is to get people to make better, holistic decisions for themselves and their future. We believe by providing a quality tasty beverage alternative that provides an amazing elevated mind and body experience, consumers have the ability to make different decisions about what they put in their bodies. For us at Maison Bloom, we always practice what we preach and live by a high level of standards. We strive to create value for consumers and have an impact that far exceeds our brand and products. That means we are always looking for ways to improve our sustainability, environmental impact, and lift up our community as we climb. For Maison Bloom, creating a social impact wasn't an option. It is something we believe deeply in and there shouldn't be any excuses as to why a brand cannot give back, no matter how big or small they are. So we started and we're on a mission to create an even bigger impact as we grow!

What are some of the most significant projects Maison Bloom is currently working on, and how do they align with your mission?

I can't provide all of the details but I will say that partnering with Companies Doing Good and First Descents is just the beginning. We believe deeply in our partnerships and want to do more than simply donate cash to these organizations. We really strive to put as much effort as possible into tangential wins such as Introductions, time, additional resources that are provided to our organizations as well. That said, as we grow, we are looking for better ways to reduce our environmental impact and carbon footprint, and improve our sustainability and supply chains. We are putting quite a bit of effort into ensuring our ingredients are top quality, produced in sustainable ways, finding better ways to improve things like recyclability of our products, and overall, bringing a greater awareness of how small steps add up to large impacts over time.

How does Maison Bloom measure the impact of its purpose driven initiatives?

This is a great question and one that we will continue to refine and answer as we grow. We're a fairly new company so right now we are focused on our commitment of donating a portion of proceeds to First Descents for every can of Maison Bloom sold. Over time our mission will grow and evolve based on the capabilities and mission of the brand.

Social impact often involves navigating complex challenges. What are some of the biggest obstacles Maison Bloom has faced, and how have you addressed them?

This is true for any business but individuals and brands will always find a way to execute on the things they believe in most. Social impact for us is no different. The biggest obstacle that we currently face is making the business work with the capital and revenue that we have coming in. We're a small operation trying to do big things and we always have a bigger vision than we're able to do in that moment in time. I have no doubt we will grow into that vision and continue to move the goal post further and further out but right now, we need to grow awareness for the brand and bring more consumers to Maison Bloom and the hemp infused cateogry. Right behind that is finding more brands and partners that share in our vision for quality, community, and social impact. It always takes a village and this is no different. The more brands and partners working towards a common goal will only enhance the impact we're able to make.

What drew you to get involved with CDG’s Impact Program?

There are many things that drew me into CDG's Impact Program but the two that stand out are honesty/integrity and the ability to move quickly and get things done. Prior to our engagement with CDG, I had not heard about the organization. After spending some quality time with the team, I felt extremely comfortable working with them as a partner because of how they treated our team, Maison Bloom as a whole, and the community in which we both operate. There was genuine care and desire to help and bring awareness to those in need and do this in a manner that conveys honesty and integrity. Additionally, Maison Bloom is a fast mover. There is so much to do in the world and I personally don't do well in a world that is mostly hurry up and wait. When I was speaking to CDG about our want to dive into social impact, all it took was two conversations and we had our strategy and a path forward. The team at CDG has continued to surprise us with consistent support guidance on how to make the largest impact possible. We've got a lot of impact to make!

I don't think this is a difficult conversation to have at all. Everyone wants to feel valued, supported, and loved, and ultimately that is what social impact is all about. It's blessing others with what we've been blessed with ourselves. Additionally, at Maison Bloom, we believe serving others should be part of the mission for every brand. It strengthens the bond between the customers and the brand and shows them that they are not just buying a product, they are buying into something much greater. That's a tremendous ROI for a small fee.

Tell us a little bit about your nonprofit partner, First Descents

I'd start by encouraging all the readers and Maison Bloom partners/customers to visit the First Descents website [https://firstdescents.org/]. We chose this partner for a number of reasons. 1 - I lost my father to lung cancer three years ago and knew we wanted to partner with a nonprofit that had an impact on cancer and/or cancer patients. 2 - Maison Bloom is conscientious about what goes into our beverages and producing the with high quality, natural ingredients. From a holistic perspective, not only can individuals make better choices for themselves with what they consume, we recommend physical activity as well as getting outside and enjoying nature and sunshine. First Descents creates experiences that are often outside and in nature. 3 - Last but not least, Maison Bloom has a saying that we "Elevate the Every Day." This means we're adding another level of joy and euphoria to someones day or experience. That is exactly what First Descents does. They create life changing experiences for their clients that add so much joy and happiness in moments of their lives when things could otherwise be much darker. They are the spark and bright light when it is needed most.

What do you hope to gain from participation in the Giveback Program?

We hope that we can create a large impact for First Descents and allow more people to experience the joy that First Descents brings to their clients/patients. We also hope that potential customers on the sidelines see that their purchase of Maison Bloom has this fantastic impact and that they choose to support a brand doing something bigger than themselves. And lastly, we hope that with Maison Bloom leading by example, other brands and partners in the industry will join us in either starting their own social impact programs or growing theirs if they already have one established.

Finally, what is your big hairy audacious goal for this year? How can folks join you in that mission?

Our BHAG for this year is to have Maison Bloom available in 15 states across the US and be available in at least three national retail chains. This is not an easy feat for a brand that is just starting out but we believe in our core mission and our ability to reach the consumers and "our tribe" that supports our initiatives such as social impact. Customers can support us by purchasing Maison Bloom products, creating digital and social media content and tagging the brand, and spreading the word about Maison Bloom and what we're doing. Lastly, if customers do not feel comfortable purchasing our products but they still want to support our mission, they can donate to First Descents directly and still make an impact.

by Courtney Mathis

Purchasing With Your Values: A Guide for Good

CDG’s Marketing Director: Nora Thomas-Dib

September 12, 2024

In our conscious consumer landscape, shopping has become more than just finding the best deals or the trendiest products. More and more consumers are making value-based purchasing decisions, reflecting their personal beliefs and ethics and not only based on the product, but based on the company’s values as well. According to a 2022 IBM survey, 70% of consumers are willing to pay more for sustainable and eco-friendly brands, and 57% are actively changing their shopping habits to reduce their environmental impact. But what does it mean to shop with your values, and how can you incorporate this approach into your daily shopping habits? We can’t avoid shopping, might as well make value-based decisions when available.

Understanding Sentiment Shopping

Sentiment shopping involves making conscious choices that align with what matters most to you—whether that’s sustainability, fair labor practices, cruelty-free products, or supporting local. It’s about being intentional with your purchases and ensuring that the products you buy and the brands you support reflect your core principles—and of course evoke happiness for buying something meaningful to you.

For instance, if supporting local is a priority to you, you may prioritize shopping at farmers markets to support state-based farmers and artisans to help sustain the goods they create. If access to mental health resources is something you’re passionate about, you can choose to purchase from brands that talk explicitly about supporting employee mental wellbeing or that support mental health such as journals or meditation apps.

Why Does Shopping With Values Matter?

When you shop according to your values, you're not just buying a product, you're supporting a purpose. Every purchase you make is advocacy for the kind of world you want not only to live in, but thrive in as well—that’s the vastness of what values based shopping can create. Intentional consumer power can drive significant change in industries at large, encouraging companies to adopt more ethical and sustainable practices.

Additionally, values based shopping can enhance your sense of fulfillment. Instead of feeling indifferent about where your money goes, you can take pride in knowing that your purchases contribute to causes you care about. Conscious consumers often find a deeper connection to the products they buy, knowing their dollars are making a positive impact. Think about the last product you purchased that did more than subtract some dollars from your bank account. Your purchase doesn’t have to be completely serious either, what’s something leisurely you purchased that maybe tasted good and was purpose driven? As an example, one of my purchases over the weekend was a £17 glass of wine. Expensive, but from start to finish, the tasty beverage was crafted by all female winemakers. The wine and farming industry generally speaking has been dominated by male figures from the beginning of production so the feeling that evoked for me was happiness and intentionality. One, for supporting women producers and two, because of the nature of the product, I felt there was so much care poured into every drop with the end consumer in mind (maybe my feelings just started flowing as the wine glass became emptier, let’s just ignore that part).

Progress Not Perfection: Practicing Your Values

To support you in shopping with your values, here’s a simple exercise:

List Your Top Five Values: Reflect on what matters most to you. These could be environmental conservation, social justice, supporting local communities, promoting health and wellness, fostering innovation, etc. Write them down to clarify your priorities and remember, there are no wrong answers when it comes to what you care about most!
Identify Brands That Align with Your Values: For each value, find a product or brand that supports it. For example, if sustainability is a priority, Patagonia might be a brand that comes to mind due to their positive environmental impact and social commitments.
Reflect on Your Past Purchases: Review your purchases from the last 30 days. Do they align with your top values? If not, consider how you can make more intentional choices moving forward. (Pro-tip: Check out CDG socials @cdgsocial to read through a few brands that are being intentionally impactful around sustainability, wellbeing and Queer Rights)
Create a Values-Based Shopping List: Next time you shop, bring your list of values with you (no excuse for not having it, I will bet you it lives in your Notes app on your phone…did I get it right?). Use it as a guide to ensure your purchases are in line with your beliefs. Bring it to the grocery store, your local convenience shop and yes, even Target.

BIG Demand for Purpose-Driven Brands

The demand for purpose-driven brands is not just a niche trend it’s becoming the norm. A 2021 study by NielsenIQ revealed that 73% of global consumers are willing to change their consumption habits to reduce their environmental impact. Furthermore, an Accenture survey found that 62% of consumers expect companies to take a stand on social, cultural, environmental, and political issues.

This shift is driven largely by younger generations, particularly Millennials and Gen Z, who are holding brands accountable and seeking out those that align with their values. However, this way of life is expanding across all demographics as awareness of social and environmental issues grows.

Make Your Purchases Count

Shopping with your values is a powerful way to make a difference. By identifying what matters most to you and being intentional with your purchases, you can help create a marketplace that reflects and supports the world you want to live in. The next time you're about to make a purchase, ask yourself, does this truly align with my values? Your answer could make all the difference. And remember, start small. Conscious capitalism is subject to classism (cue new blog coming)—picking one product that is serving people and is planet friendly is a great practice. Just one. Because every dollar is a vote for what matters most. Let’s do this, people!

by Courtney Mathis

Buying Into A Better Future

CDG’s CEO: Courtney Mathis

June 1, 2024

Big Change Requires Big Evolution

It would be a pretty big understatement to say “times are a changin.” And it would be an even bigger oversight to miss out on the moments of hope taking hold between people, families and communities, in the hardest moments in-between. For us, the support of our community is what has fostered so much of CDG’s resiliency. Economic instability, industry contraction, increased focus on profits for corporate leaders, and frankly, the sentiment that “purpose” is still a nice to have rather than a need – have created – let's say, a fairly dynamic, if not tumultuous, ecosystem in which to run a social impact business. And yet, here we are. We have a lot to be proud of with 1000s of mentions in media across the nation, multiple awards year over year, speaking and training on various stages, and most of all, businesses whose entire mission has shifted to being purpose-driven – and with it – their incredible success.

And yet in the midst of so much progress – we still found ourselves wanting more. More influence, more change, more impact. And found all the possibility of that potential with us… with you… with them. The customer/consumer/shopper. Because there is one thing that just doesn't seem to change – people, you and me, still need to buy things to support our lifestyle, our children, our pets, our education, recreation, etc. Most of us, even minimalist, still need some stuff. And the power of that choice – those dollars spent – can’t be overstated enough. Because here’s the deal - people don’t just buy things - they buy into things. And that recognition unlocked a beautiful evolution for CDG. It illuminated a path for businesses to launch social impact programs with the help, stewardship and participation of their customers. It validated for us that it was time that we serve bigger, that our service become smarter and for our impact to become greater.

Creating A Path for the Purpose-Driven Customer

But we had a problem to solve. Impact was on the decline. And good-washing was on the incline. Brands and businesses were seemingly making one of three choices.

Social impact and supporting purpose - were too expensive. So many businesses stopped investing in their community and people stopped being able to live in their values. Because the cost of doing Good or shopping well – were just too high.
Businesses and people were going all in on their Good. Expanding community outreach efforts, promoting local nonprofits, and people began reprioritizing their budget to include more purpose-driven brands (looking at you Wana and Patagonia).
And then there is everyone in the middle who just didn’t know - and many still don’t - what to do. For businesses those questions looked daunting. How to support their team, how to invest in community, how to engage their customers. For individuals – no choice feels like the right one – so you go back to the same ole’ pattern of buying what you know, with brands you can afford.

The challenge was in addressing the complexity of 1 and 3. How do we get businesses who don’t have huge social impact budgets to engage in community-centered behavior? How do we get people, who understandably feel overwhelmed, to become clear on how to use their power and their dollar for Good?

Well - we think we found a way. CDG’s Giveback Program. A newfound initiative that allows brands to use the power of their customer’s values to drive revenue and support community needs.

This is what it looks like:

➔ We partner brands or businesses with nonprofit organizations
➔ We throw our logo on their package or website
➔ And we split a small a amount of net profit from each product sold between the nonprofit and CDG.
➔ Consistent dollars to the nonprofit allow for measurable impact, a trusting relationship, and a huge opportunity to build affinity with your purpose-driven customer.
➔ Dollars to CDG allow us to market your Good, amplify your story, and create differentiation within your industry, your market, your business category.

Here’s the wins:

★ No extra big budget required on behalf of the business
★ Customers now have education from CDG on where to shop their values
★ And communities and people get the support they need to live fulfilling lives

Giveback to Impact

Our Big Hairy Audacious Goal? To shift business operations to be more people-centered, unite purpose-driven customers with their favorite brands, and play a small but meaningful role in stewarding in a new error of Stakeholder Capitalism. The focus being to create long-term value for all stakeholders (i.e. employees, customers, communities, investors) and the public at large, rather than shareholders alone. In essence, empowering people’s time and dollars by giving them a path to align their choices with their values. We believe that CDG’s Giveback Program, no matter in the industry, can create a sustainable, effective, impactful model for conscious capitalism – where everyone wins.

If you hadn’t caught on yet – our name change is a part of this huge evolution. Because while we will always serve our cannabis community, we know it’s time to step out of the green bubble and into a more global one.

Companies Doing Good will continue to consult, train, and speak on our key Pillars of Good. Now with the launch of the Giveback Program, we get to create more intentional, long-lasting partnerships – so that business growth, customer excitement, and community service become the tenants of our Stakeholder Economy and the most accessible path to Impact yet.

Want to learn more? Get in touch. We love meeting new people and deepening old relationships. We’ve got Good work to do.

by Courtney Mathis

Why Giving Back is Good Business

The Communications Case for Purpose Driven Brands
CDG’s CMO: Lisa Buffo
May 31, 2024

In today's competitive business landscape, companies are increasingly recognizing the value of integrating purpose and social responsibility into their core strategies. Beyond the moral imperative, giving back is proving to be a powerful tool from a communications perspective. Here’s why giving back is good business, particularly when it comes to enhancing marketing and branding efforts between your company and your customers.

Enhanced Brand Reputation

A company’s reputation is one of its most valuable assets. Engaging in charitable activities and giving back to the community can significantly enhance your brand image.
According to the Zeno Strength of Purpose study, purpose-driven companies are 4.1x t more likely to be trusted by consumers (Pro Purpose). Trust is a fundamental component of a strong brand reputation, which in turn drives customer loyalty and advocacy.

Purpose-driven brands also enjoy better resilience in times of crisis. The same Zenostudy found that consumers are 6x more likely to protect a purpose-driven company in the event of a misstep or public criticism (Pro Purpose). This protective buffer can be invaluable, allowing companies to navigate challenges while maintaining customer support and goodwill.

Stronger Customer Relationships

Modern consumers are increasingly value-driven, preferring to support brands that align with their own values and contribute to societal good. This alignment fosters deeper connections and loyalty. The Cone/Porter Novelli survey revealed that 66% of consumers would switch from a product they currently buy to a new product from a purpose-driven company, with this number rising to 91% among Millennials (Pro Purpose).

Furthermore, purpose-driven companies are more likely to generate positive word-of-mouth. The same survey found that 78% of consumers would tell others to buy from a purpose-driven company (Pro Purpose). This kind of organic advocacy is incredibly powerful, as personal recommendations often carry more weight than traditional advertising.

Improved Employee Engagement and Retention

A company’s social responsibility efforts can significantly impact employee satisfaction and retention. Employees today want to work for organizations that have a clear purpose and contribute to societal well-being. This sense of purpose can lead to higher levels of employee engagement, productivity, and loyalty.

According to a study by Sustainable Brands and Harris Poll, 80% of individuals say they are loyal to brands that help them live the Good Life, which includes meaningful connections and personal achievement (Pro Purpose). When employees feel that their work contributes to a greater good, they are more likely to be motivated and committed to their employer.

Effective Marketing and Public Relations

From a communications standpoint, giving back provides a wealth of positive content that can be leveraged in marketing and public relations efforts. Stories about your company’s charitable activities can be shared across social media, press releases, and other marketing channels. These narratives not only enhance your brand image but also create an emotional connection with your audience.

For instance, sharing tangible impacts such as the number of children educated or communities helped can be a powerful way to engage and inspire your audience. According to the Cone/Porter Novelli survey, 68% of consumers are not likely to share content from traditional companies with their social networks, but 73% are willing to defend a brand with a purpose if it is negatively discussed (Pro Purpose).

Increased Market Differentiation

In a crowded marketplace, differentiating your brand is crucial. Companies known for their charitable efforts stand out from the competition. This differentiation is not just about being seen as generous; it’s about being perceived as a leader in social responsibility. Leadership in this area can attract customers who are looking for more than just products or services—they want to support brands that make a real difference.

The Kantar Purpose 2020 study highlights that brands with high perceived positive impact enjoy a 175% increase in brand value over 12 years, compared to 86% for medium positive impact and 70% for low positive impact (Pro Purpose). This significant growth underscores the long-term financial benefits of being a purpose-driven company.

Financial Benefits

While the primary motivation for giving back is often the desire to make a positive impact, there are also financial benefits to be gained. Charitable contributions can lead to tax deductions and other financial incentives. Moreover, the increased customer loyalty, enhanced brand reputation, and improved employee retention all contribute to a healthier bottom line.

According to research by IBM and the National Retail Federation, 70% of purpose-driven shoppers are willing to pay a 35% higher upfront cost for sustainable purchases (Pro Purpose). This willingness to pay a premium reflects the added value consumers place on purpose-driven brands.

In conclusion, giving back is not just a noble endeavor; it is a smart business strategy. By integrating social responsibility into your business model, you can enhance your brand reputation, build stronger relationships with customers and employees, and stand out in the marketplace. Moreover, the positive stories and impacts generated from your charitable efforts provide valuable content for your marketing and communications strategies, driving both profit and purpose.

For more insights and examples of how businesses are successfully integrating giving strategies, visit Jump Associates and LinkedIn’s articles on purpose-driven companies.

by Courtney Mathis

The Rise Of The Ethical Consumer

CDG’s Marketing Strategist: Nora Thomas-Dib
June 7, 2024
From Amazon, to TikTok shop, to *insert quick shop option here,* the landscape of consumerism is drastically changing. This has also raised some green flags around consumer behavior specifically and the importance of consciously purchasing. Statista reported that 45% of people surveyed considered themselves an ethical shopper, outweighing those saying ‘no’ and ‘unsure.’

What Does It mMean to Be An Ethical Shopper?

Being an ethical shopper means that you are consciously using your purchasing power to purchase for good. The decisions that you’re making when it comes to either purchasing locally, buying clothes, or food for example has thought behind it with the intention of making a greater impact.

In a perfect world, we would all shop ethically. We would support the planet by making better choices about our food consumption and we’d only buy clothing from brands we know are making a positive impact on our planet, but that's really hard to achieve.

What Are Ways You Can Be An Ethical Shopper?

It can be overwhelming when you begin to think about all of the ways you can change your purchasing power and I’m here to tell you, you don’t need to change all habits to begin to make a bigger impact. Consider these industries when adjusting your spending habits and when defining how you personally can make an impact.

Food and Beverage

Buying organic will support in avoiding foods that are grown with synthetic fertilizers which helps promote soil health and biodiversity. Eating plant based and cruelty free products will also reduce negative environmental impact by limiting contribution to factory farming practices.

Fashion and Apparel

Buy from eco-friendly brands that are intentional in their material choices and prioritize ethical labor practices. It’s also important to consider investing in high-quality, durable clothing for long-term use or exploring purchasing second-hand clothing. Shopping second hand is also very much so trending making clothing options very broad to appeal to all consumers—no excuses here.

Beauty and Personal Care

More and more beauty brands are prioritizing creating natural and organic products that come in eco-friendly packaging. Choose the options that are safe and non-toxic, have clear labels showcasing all ingredients, and come in sustainable packaging. There’s no reason beauty companies should be testing products on animals or using animal byproducts such as collagen or animal hair.

Electronics and Technology

Support brands that are committed to sustainable practices, such as using recycled materials and ensuring ethical supply chains. Using energy efficient devices is an active and conscious way to reduce energy output—we all have phones that never leave our side and we all charge them when we go to sleep (or even multiple times a day). Investing in an energy efficient charger is one way to drastically reduce energy consumption when you’re using your phone daily.

Transportation

We have public transportation, use it. Additionally, bikes offer more benefits than just a more sustainable way to move, but also a great form of exercise while enjoying the outdoors, it’s a win-win situation.

Banking and Finance

Bank with companies who invest in socially responsible and environmentally sustainable projects.

Household Cleaning and Products

Move away from toxic cleaners by using eco-friendly cleaning products and DIY cleaning solutions. Vinegar and baking soda do the trick nine times out of ten. Additionally, focus on having reusable items in your house such as cloths, washable mop heads, and sponges—this helps immensely to reduce waste and save that money!

Energy and Utilities

At your home, there are ways you can invest in green energy such as solar panels and smart home technologies. An investment nonetheless, but these are long term investments that promote renewable energy all while drastically minimizing your expenses.

The main message here is, it’s still very possible to shop ethically without changing all of your habits or breaking the bank. That’s actually how we integrate ethical shopping into our lives by starting in one area at a time in a way that truly feels sustainable to you. Making your own cleaning products is an example of how you can start small while making a huge impact on the environment. It’s cheap, reliable, and you’re avoiding non-recyclable products and harsh chemicals.

The Impact on Businesses

The rise of the ethical shopper is having a significant impact on businesses across various industries. Companies are increasingly recognizing the importance of aligning their values with those of their customers. Many are adopting more sustainable practices, improving labor conditions, and becoming more transparent about their operations. This shift not only helps in building brand loyalty but also attracts a growing market segment that values ethics over convenience or price alone.

The rise of the ethical shopper is a powerful testament to the changing dynamics of consumer behavior. As more people become aware of the impact of their purchases, they are choosing to support brands that reflect their values of sustainability, equity, and transparency. These initiatives aren’t just reshaping markets but fostering a more conscious and responsible global community. By continuing to educate yourself and make informed choices, being an ethical shopper drives a positive change that benefits everyone.

When shopping ethically, you’re not just buying things, but you’re buying into things—something Companies Doing Good will help consumers prioritize over and over again to make impact extremely approachable. What are you going to buy into, next?

by Courtney Mathis