We specialize in doing good and getting loud about It
Our work focuses on solving key challenges around employee engagement, brand differentiation, and customer connection.
Working with us ensures every impact outcome and business goal is both aligned and achieved.
Making the Right Thing, the Easy Thing.
Twelve years of building impact programs that customers notice, employees stay for, and finance can defend.
Four ways to grow your good and grow your business.
No matter your company size, market, industry or goals, we create purpose that performs. Feel good work without the fluff, and a human centered approach that scales the business.
The Giveback Program by CDG
Signature ProgramEvery purchase becomes community impact.
For brands and retailers ready to connect real business growth with meaningful community impact.
- Product & sales velocity strategy
- Nonprofit matching + vetting
- Campaign marketing + activation
- Retail + sales enablement
- Fund administration + impact reporting
- Business performance + 90-day optimization
Impact Strategy
From good intentions to how the business runs.
For companies ready to move from wanting to do good to making impact part of how the business actually operates.
- Social impact strategy + program design
- Mission, vision + values
- Revenue goals + impact alignment
- Employee + stakeholder engagement
- Nonprofit + community partnerships
- Impact measurement + KPIs
Storytelling + Activation
Work this good deserves an audience.
For organizations already doing meaningful work that need help turning it into a story people understand, believe, and want to be part of.
- Brand positioning + messaging
- Cause marketing campaigns
- Creative content + collateral
- Purpose-led PR + communications
- Customer + community engagement
- Events + field activation
Executive Coaching + Leadership Development
Leaders steady enough to carry the whole thing.
For founders, executives, and emerging leaders building organizations, leading through change, and preparing for what comes next.
- 1:1 executive coaching
- Founder + leadership advisory
- Leadership team development
- Culture + communication
- Values in practice
- Workshops + team experiences
We’re people, people.
We invest in people, not just process. So tell us what you are trying to build and who it is for, and we will help you find the shortest path to it.
Building Good Businesses to Do Better.
Our Product Giveback Program connects one of your products to a nonprofit cause, turning every purchase into a moment of community impact. It is accessible to businesses of every size and budget.
Our Services
Strategic Impact, Powerful Results
Doing Good
- Impact program + brand position
- Nonprofit matchmaking
- Employee + customer excitement
Getting Loud
- Cause marketing + giveback programs
- Storytelling + PR
- Implementation + reporting
Workshops + Training
- Lunch n’ learns
- Corporate events
- Conferences + webinars
Strategy + Service Offerings
We take a strategic, results-oriented approach to help organizations stand out, engage their teams, and energize their customers.
Strategy Development
We begin by listening deeply and asking the right questions. Our goal is to understand your unique business value, challenges, and opportunities. Our strategies can be delivered in 30 – 45 days with 3 leadership calls. This include:
Comprehensive Impact Strategy
- Brand Position & Program Pillars
- HR Review Hygiene Factors
- Non-profit matching
- Community Outreach Program Plan
- Employee Engagement Surveys & Focus Groups
- Internal Culture Development and Employee Appreciation Events
- Customer Excitement & Storytelling
- Revenue Goals & Impact Alignment
- Marketing & Comms Strategy
- Impact Report & KPIs
- List Item #1
Start-up Impact Strategy
- Non-profit matching
- Community Outreach Program Plan
- Cause marketing strategy
Strategy begets action. Action begets impact.
- From this foundation, we build a strategic plan that not only addresses your current pain points but also unlocks long-term growth potential
Implementation & Activation
With a tailored strategy in place, we move into activation—bringing your brand, culture, and customer experience to life. This phase includes targeted work across three core dimensions:
- Implementation + Activation Team
- Fractional Impact Officer
- Fractional Impact/CMO Officer + CDG Implementation Team + Marketing Execution
Our Two-Step Process
Start with Strategy, then choose the Support Level that fits your goals
Get exactly what your business needs—from expert guidance to full-service implementation.
Strategy Development
We deliver a clear, actionable strategy in 30-45 days with 3 leadership calls.
Comprehensive Impact Strategy
Starting at $14,500
For established orgs seeking full strategy
View What’s Included
- Brand Position & Program Pillars
- HR Review Hygiene Factors
- Non-profit matching
- Community Outreach Program Plan
- Employee Engagement Surveys & Focus Groups
- Internal Culture Development and Employee Appreciation Events
- Customer Excitement & Storytelling
- Revenue Goals & Impact Alignment
- Marketing & Comms Strategy
- Impact Report & KPIs
- List Item #1
Start-up Impact Strategy
Starting at $7,500
For newer brands beginning their impact journey
View What’s Included
- Non-profit matching
- Community Outreach Program Plan
- Cause marketing strategy
Implementation & Activation
We help bring your plan to life with execution, leadership, and marketing support.
Implementation Support Team
From $5,000
Tactical team to launch and scale programs
Fractional Impact Officer
From $7,500
Embedded part-time leadership
Full-Service Activation (CMO + CDG Team)
From $10,000
Ongoing implementation + marketing
What Working With Us Looks Like
1
Discovery Call
A no-pressure call to explore your business, team, and purpose.
2
Strategy Design
We craft a tailored plan with KPIs, positioning, and alignment.
3
Leadership Alignment
We support internal clarity, ownership, and momentum.
4
Implementation Support
Our team helps execute your outreach, culture, and marketing goals.
5
Campaign Launch
We help you go live with impact campaigns and storytelling.
6
Impact Measurement
Evaluate, optimize, and report your progress and outcomes.
Trusted by Purpose-Driven Brands
Join a growing list of values-aligned companies we’ve supported.
Boutique Team, Big Wins
Questions? We've Got Answers
What's included in the strategy call?
Can we work with CDG if we already have a marketing or social impact team?
How customizable are your service tiers?
How soon can we start?
What types of businesses do you typically work with?
Inspire Your Team. Elevate Your Voice
Looking to energize your team or bring impact to the stage? We offer custom workshops, retreats, and speaking engagements for companies, conferences, and leadership teams.
- Lunch & Learns and Workshops
- Keynotes and Conference Sessions
- Leadership Retreats
- Custom Training Modules
CDG’s Educational Offerings
Right for you if you are looking to enrich current employee education, have an upcoming event that merits an exciting and creative speaker, or looking to complement already existing programming with impact.
Workshops & Speaking
We preach what we practice and confidently stand by our principles and framework.
- Lunch N’ Learns
- Corporate Events
- Conferences + Webinars
- Leadership Retreats
Custom Training Solutions
Education isn’t one size fits all and neither is our approach.
- Custom Solutions
- Classes
- Phased Modules