As we wrap up another incredible year, we couldn’t be more proud of the milestones and success stories we’ve helped create. From deepening client relationships to accelerating social impact, 2024 has been a year of growth, partnership, and meaningful change. Here are some of the key highlights and achievements that made this year truly special.

1. Doubling the Sell-Through for Our Client Partnered with Purpose

One of the most exciting wins of the year came from a groundbreaking partnership between our client and a Queer organization. By aligning their brand with an impactful cause, they saw a dramatic increase in sell-through—doubling their projections and proving the power of purpose-driven marketing. This success not only boosted their business but also showed the world how corporate responsibility and authentic partnerships can generate significant results. We’re thrilled to have played a part in this business milestone.

2. 100% on Social Impact Plan: A Game-Changer for Our Client

When one of our clients approached us with the goal of refining their social impact strategy, we didn’t just meet expectations, we exceeded them. By delivering a comprehensive social impact plan that earned a perfect score, our client secured three major retail licenses in Pennsylvania. This win is proof that Big Impact yields Bigger Growth, and it serves as a reminder of how businesses that prioritize people and purpose can unlock tremendous opportunities. This is why we do what we do. 

3. Relaunching a Colorado Dispensary’s Social Impact Plan Post-Acquisition

Change can be challenging, but it also presents an opportunity for transformation. After a client’s acquisition of a Colorado dispensary, we were tasked with relaunching their social impact plan to address employee retention, rebuild customer loyalty, and reposition the dispensary as a true community asset. By focusing on authentic community engagement and aligning their social initiatives with local values, we were able to help them thrive in a new chapter while staying true to their roots.

4. Fortifying Equity: Restructuring a National Brand’s DEI Committee

Equity isn’t just a buzzword—it’s a responsibility. This year, we had the honor of working with a national brand to refine and restructure their DEI (Diversity, Equity, and Inclusion) Committee. By ensuring a stronger, more collaborative approach to equity initiatives, we helped them build a foundation for sustained impact. Expanding employee ownership over these initiatives not only strengthened their commitment to inclusivity but also empowered their teams to actively drive change. This work is helping to shape a brighter, more equitable future for the company and its employees.

5. Ten Years of Impact: $10 Million to Communities in Need

As we celebrate our 10-year anniversary, we’re beyond thrilled to share that CDG has helped its partners and clients deploy over $10 million to community organizations and nonprofits. From grassroots organizations to large-scale initiatives, we’ve been proud to play a role in creating lasting change. We believe in doing Good, just like Robin Hood—and this milestone is a testament to the incredible partnerships and impact we’ve cultivated over the past decade. Here’s to many more years of giving back, growing together, and making a difference in the world.

Looking Ahead to 2025 and Beyond. As we reflect on these incredible wins, we’re also excited for what the future holds. The journey has been nothing short of inspiring, and we look forward to continuing to help our clients make meaningful change while driving their success.

From doubling sales to reshaping communities and championing equity, 2024 has shown that when we do Good, we all grow together. As we move into 2025, we remain committed to supporting our partners in creating a lasting impact for people and the planet.

Here’s to another year of growth, collaboration, and positive change! 🎉 Are you in?