Proof that Purpose Works
Explore our success stories below.
Testimonial
★★★★★
VP Communications, Terrapint
Working with Courtney Mathis and the Companies Doing Good team has been critical to developing the integrity of our brand identity. As one of the oldest cannabis companies in the space, Terrapin has pioneered much of this emerging industry's path forward. We always wanted to serve as leaders for developing a socially conscious brand. The direction and guidance from Companies Doing Good along the way helped to solidify Terrapin's legacy as a company dedicated to leaving a positive impact through modeling authentic relationships and supporting local communities.
★★★★★
Partner, Strategies 64.
I've had the pleasure of working with Courtney and her the CDG from the beginning. Their work has supported our clients in both making greater impact in communities and growing their business. They balance complex issues with integrity, meeting each person where they are, and cohering big ideas among teams. I've learned so much from our years of partnership and grateful to have them as an ongoing resource.
★★★★★
Freelance Graphic Designer
CDG helped Wana successfully build differentiation and industry leadership by co-creating a nationally recognized social impact and DEI program. They were intentional and strategic throughout the entire process, engaging our staff, leadership and community partners for robust buy-in. I'm proud of the legacy of our company, not just as a cannabis brand but as a community asset. Wana continues to be supported by CDG today - a testament to our commitment to impact and to the integrity of their team
Case studies
Proof that Purpose Works.
Explore our success stories below. We work with corporate leaders, businesses, and nonprofits, delivering strategies that drive tangible results and create meaningful change.
schedule a free strategy callA sample of what we have delivered
2xSell-through rate, with no price cuts
3New retail locations opened in a new market
60Days to mobilize a full ESG program
$90MAcquisition supported by two years of ESG work
How we work
Different sectors, same method.
Every engagement below started the same way: understand the business problem first, then build impact work that solves it. Retailers, consumer brands, technology resellers, membership associations, and nonprofits all appear here because the method travels. Client names are withheld where confidentiality applies. The outcomes and services are exactly what was delivered.
Selected engagements
Six opportunities. Six wins. Six ways to grow and do good.
01
Retail · Market expansion
Expanding into a Competitive Market
Large National Retailer
3new stores opened
100%regulator standards met
The needClient required differentiation, regulator approval, and community buy-in.
Outcomes
- Conducted staff surveys & community mapping
- Developed brand story & impact pillars
- Achieved 100% regulator standards
- Opened 3 new stores
- Increased customer loyalty through community engagement
Services provided
- Brand position + purpose
- Impact pillars + NPO partners
- Employee impact committee
- Customer incentives + stakeholder engagement
- In-store asset creation
- Digital storytelling + messaging
- KPIs + annual reporting
02
Consumer goods · Retail growth
Gaining Shelf Space & Customer Loyalty
Emerging CPG Brand
2xsell-through rate
0price cuts
The needClient needed to build loyalty without lowering prices.
Outcomes
- Partnered with a nonprofit for a purpose-driven campaign
- Doubled sell-through rate
- Won high-profile city-sponsored events
- Built measurable customer loyalty
Services provided
- Giveback program partner
- Brand position + market analysis
- Impact pillars + strategy
- Customer incentives + stakeholder engagement
- Retailer education
- In-store asset creation
- Digital storytelling + messaging
03
Technology · ESG compliance
ESG Strategy for Sustainability Compliance
IT Reseller
60days to mobilize
2 yrsprogram support
$90Macquisition supported
The needTo maintain priority reseller status with Cisco, the client had to meet sustainability requirements.
Outcomes
- Audited assets, travel, and nonprofit partnerships
- Implemented low-cost ESG solutions across departments
- Mobilized sustainable initiatives within 60 days
- Supported program for 2 years before a $90M acquisition
Services provided
- Sustainability audit + carbon offset
- Workforce demographics + asset review
- Brand position + purpose
- Employee surveys + impact committee
- Nonprofit & vendor matchmaking
- ESG KPI creation + reporting
04
Membership association · Growth
Boosting Membership & Engagement
Nurses Association
5 moorganizational audit
1scalable recruitment plan
The needIncrease diversity, enhance programming, and strengthen communications.
Outcomes
- Conducted a 5-month audit of organizational practices
- Developed a recruitment & programming strategy
- Created a scalable recruitment plan & program calendar
Services provided
- Brand position + organizational values
- Financial review
- Program audit + content creation
- Equity-centered recruitment strategy
- Stakeholder engagement
- Leadership coaching
05
Nonprofit · Fund development
Expanding & Diversifying the Donor Base
National Arts Nonprofit
3part board workshop series
2strategies delivered
The needNeeded a strategy to increase and diversify donors.
Outcomes
- Provided multi-part workshop series for Board of Directors
- Delivered core messaging & corporate sponsorship strategies
- Created a successful outreach & fundraising plan
Services provided
- Brand position + donor analysis
- Core messaging + storytelling
- Mission re-alignment
- Board audit
- Financial review
- 3-part fund development workshop
06
Events · Rebrand and relaunch
A Sold-Out Relaunch
Women's Conference
Sold outrelaunch event
1,000sattendees
12 mosponsor commitments
The needRebranding and relaunching a well-known industry conference.
Outcomes
- Transformed messaging, branding & attendee engagement
- Achieved a sold-out event with thousands of attendees
- Secured year-long sponsors & earned media coverage
- Developed quarterly programming & a partner nonprofit
Services provided
- Brand position + messaging
- Program audit + creation
- Financial + operational planning
- Membership benefits
- Sponsor engagement
- Communications strategy
★★★★★
Their work has supported our clients in both making greater impact in communities and growing their business. They balance complex issues with integrity, meeting each person where they are, and cohering big ideas among teams.
Brands we have worked with
Twelve years of clients, in one place.
The case studies above are anonymized where confidentiality applies. These are the organizations we have partnered with across cannabis, technology, higher education, advocacy, and the nonprofit sector.
Have a company challenge?
Let's talk it through. We will discuss solutions and opportunities and see if CDG is a fit.
schedule a free 30 minute consultHave a company challenge
and want to talk it through?
Let’s discuss solutions and opportunities and see if CDG is a fit.
Proof that Purpose Works
Explore our success stories below.
Large National Retailer
Expanding into a Competitive Market
Need: Client required differentiation, regulator approval, and community buy-in.
Outcomes
- Conducted staff surveys & community mapping
- Developed brand story & impact pillars
- Achieved 100% regulator standards
- Opened 3 new stores
- Increased customer loyalty through community engagement
Services Provided
- Brand Position + Purpose
- Impact Pillars + NPO Partners
- Employee Impact Committee
- Customer Incentives + Stakeholder Engagement
- In-Store Asset Creation
- Digital Storytelling + Messaging
- KPIs + Annual Reporting
Emerging CPG Brand
Gaining Shelf Space & Customer Loyalty
Need: Client needed to build loyalty without lowering prices.
Outcomes
- Partnered with a nonprofit for a purpose-driven campaign
- Doubled sell-through rate
- Won high-profile city-sponsored events
- Built measurable customer loyalty
Services Provided
- Giveback Program Partner
- Brand Position + Market Analysis
- Impact Pillars + Strategy
- Customer Incentives + Stakeholder Engagement
- Retailer Education
- In-Store Asset Creation
- Digital Storytelling + Messaging
IT Reseller
ESG Strategy for Sustainability Compliance
Need: To maintain priority reseller status with Cisco, the client had to meet sustainability requirements.
Outcomes
- Audited assets, travel, and nonprofit partnerships
- Implemented low-cost ESG solutions across departments
- Mobilized sustainable initiatives within 60 days
- Supported program for 2 years before a $90M acquisition
Services Provided
- Sustainability Audit + Carbon Offset
- Workforce Demographics + Asset Review
- Brand Position + Purpose
- Employee Surveys + Impact Committee
- Nonprofit & Vendor Matchmaking
- ESG KPI Creation + Reporting
Nurses Association
Boosting Membership & Engagement
Need: Increase diversity, enhance programming, and strengthen communications.
Outcomes
- Conducted a 5-month audit of organizational practices
- Developed a recruitment & programming strategy
- Created a scalable recruitment plan & program calendar
Services Provided
- Brand Position + Organizational Values
- Financial Review
- Program Audit + Content Creation
- Equity-Centered Recruitment Strategy
- Stakeholder Engagement
- Leadership Coaching
National Arts Nonprofit
Expanding & Diversifying Donor Base
Need: Needed a strategy to increase and diversify donors
Outcomes
- Provided multi-part workshop series for Board of Directors
- Delivered core messaging & corporate sponsorship strategies
- Created a successful outreach & fundraising plan
Services Provided
- Brand Position + Donor Analysis
- Core Messaging + Storytelling
- Mission Re-Alignment
- Board Audit
- Financial Review
- 3-Part Fund Development Workshop
Women’s Conference
A Sold-Out Relaunch
Need: Rebranding & relaunching a well-known industry conference.
Outcomes
- Transformed messaging, branding & attendee engagement
- Achieved a sold-out event with thousands of attendees
- Secured year-long sponsors & earned media coverag
- Developed quarterly programming & a partner nonprofit
Services Provided
- Brand Position + Messaging
- Program Audit + Creation
- Financial + Operational Planning
- Membership Benefits
- Sponsor Engagement
- Communications Strategy