Ask Me Anything: Nathan Johnson from Maison Bloom
AMA with Nathan Johnson Maison Bloom Thanks for being here! Can you share a bit about Maison Bloom’s mission and how you started on the path to social impact? Maison Bloom’s mission is to get people to make better, holistic decisions for themselves and their future. We believe by providing a quality tasty beverage alternative […]
Purchasing With Your Values: A Guide for Good
CDG’s Marketing Director: Nora Thomas-Dib September 12, 2024 In our conscious consumer landscape, shopping has become more than just finding the best deals or the trendiest products. More and more consumers are making value-based purchasing decisions, reflecting their personal beliefs and ethics and not only based on the product, but based on the company’s values […]
Buying Into A Better Future
CDG’s CEO: Courtney Mathis June 1, 2024 Big Change Requires Big Evolution It would be a pretty big understatement to say “times are a changin.” And it would be an even bigger oversight to miss out on the moments of hope taking hold between people, families and communities, in the hardest moments in-between. For us, […]
Why Giving Back is Good Business
The Communications Case for Purpose Driven Brands CDG’s CMO: Lisa Buffo May 31, 2024 In today’s competitive business landscape, companies are increasingly recognizing the value of integrating purpose and social responsibility into their core strategies. Beyond the moral imperative, giving back is proving to be a powerful tool from a communications perspective. Here’s why giving […]
The Rise Of The Ethical Consumer
CDG’s Marketing Strategist: Nora Thomas-Dib June 7, 2024 From Amazon, to TikTok shop, to *insert quick shop option here,* the landscape of consumerism is drastically changing. This has also raised some green flags around consumer behavior specifically and the importance of consciously purchasing. Statista reported that 45% of people surveyed considered themselves an ethical shopper, […]
5 Steps to Building Social Impact + Community Connections
Social responsibility programs are becoming common practice nowadays among companies of all shapes and sizes. It’s more and more expected that businesses should promote charities or humanitarian goals along with their own business objectives. While the cannabis industry has a long history of supporting education about the medical uses of cannabis as well as anti-prohibition […]
Five Ways to Celebrate the Little Things to Drive Big Victories
Guest Contributor: Hybrid Marketing Co. When we talk about achievements in the workplace, we usually point to the big stuff… How it feels to hit a major milestone, breakthrough, or long-term goal. Those big “wins” are amazing and very rewarding, but they don’t happen all that often. That’s why you should consider focusing on the […]
Sustainability IS Environmental Justice
Although it’s true that the health of the entire planet is threatened by climate change – the added strain of colonialism, exploitation, and discrimination has made historically disenfranchised–communities of color–that much more vulnerable to its potentially catastrophic effects. Twenty years after racial bias was found in the locations of toxic waste dumps in the United […]
Do Good and Impact the Conversation
Guest Contributor: Hybrid Marketing Co. Change hearts and minds. As support for legal cannabis grows and the legalized markets continue to develop, many communities have come to understand the value of our favorite plant and appreciate the tax dollars that are funneled back into areas and programs that need a revenue boost. Nevertheless, the stigma […]
The Business Case for Sustainability
Guest Contributor Jake Mitchell, President and Founder of Sustainabis What is Sustainablity? We all know protecting the environment is a good thing to do, we all know that it is an important thing to do. So why does it so often get overlooked when making business decisions? Many believe it is simply a matter of […]