Helping Companies Do Good, So They Can Do Better

We engage customers to shop their values, build your brand, and amplify your social impact.

 

CDG’s Giveback Program

A purpose-driven product amplifier that excites your customers to shop with their values.
Activating passion by uplifting your brand and growing community impact.

How It Works

Pick a SKU or product + a nonprofit partner.

Choose a Program Plan + Financial Participation.

Dollars raised are split between CDG and your nonprofit partner.

CDG promotes your product, engages customers, + celebrates your impact.

Brand Benefits

66% of customers (and 91% of millennials) would switch products to a purpose-driven brand.

78% of customers would tell others to buy from that purpose-driven brand.

There is a 4x increase in customer loyalty for purpose-driven brands.

Purpose-driven brands grow 3x faster than their competitors.

Learn More About Giveback!

Get info on purpose-driven shopping once a month!

Join our community today.

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    Other Ways We Do Good

    Consulting

    Corporate Social Responsibility Strategies

    Racial Equity + DEI Programs and Trainings

    Sustainability + ESG Reporting

    Employee + Customer Engagement Initiatives

    Learn More

    Training + Speaking

    Social Impact + Storytelling

    A New Way to Grow: Stakeholder Capitalism

    Racial Equity + DEI in the Workplace

    Employee Engagement and Community Care

    Learn More

    Events + Awards

    Co-Host a Party with a Purpose

    Educate Customers through Event Activation

    Bring Our Awards Program to Your Next Event

    Learn More

    Membership Makes Change

    Excited about the Good stuff we offer? CDG Members receive discounts and/or free access to all of our content, consulting, and events.

    Standard Member Benefits

    $550per year
    • 20% Discount on Racial Equity Self-Assessment
    • 20% Discount on Racial Equity Self-Assessment w/Consultation
    • 20% Discount on Live Anti-Racism Training
    • Free Access to CSR, Environmental Justice, and Racial Equity Workshops
    • Free Access to Awards and Events
    • Inclusion in CDG Business Directory
    • Newsletter Subscription
    • Pathway to Apply for CDG Badge
    • 5% Membership donated to Cannabis Impact Fund

    Premium Member Benefits

    $2500per year
    • 2 Free Consulting Hours
    • Free Access to Racial Equity Self-Assessment
    • 40% Discount on Racial Equity Self-Assessment w/Consultation
    • 40% Discount on Live Anti-Racism Training
    • Free Access to CSR, Environmental Justice, and Racial Equity Workshops
    • Free Access to Awards and Events
    • Guest CDG Blog Post
    • Inclusion in CDG Business Directory
    • 2 Featured Social Media Campaigns
    • Newsletter Subscription
    • Pathway to Apply for CDG Badge
    • 5% Membership donated to Cannabis Impact Fund
    BECOME A MEMBER