The Giveback Program
People aren’t just buying things; they’re buying into things
What is CDG’s Product Giveback Program?
A sustainable, scalable product feature that grows community benefit and brand awareness.
Use your products to drive impact and engage customers — through purpose-driven market differentiation and brand amplification.
Why?
Becoming a purpose-driven brand isn't just good ethics, it's good business.
4X
Customers are 4 times more likely to purchase from a purpose-driven brand
94%
of global consumers believe companies they engage with should have a strong Purpose
91%
of millennials will switch to a purpose-driven brand
How It Works
Synergizing Brands & Bucks
- Pick a SKU for the program & a nonprofit partner. (We can help with this!)
- Choose a financial mechanic: either increase price or share existing margin.
- We amplify your good both digitally and in-store with intentional media and collateral.
- Engage shoppers driven by purpose.
- Current customers spend more and increase loyalty.
- Reach new customers through market differentiation.
Giveback Partners
Supports
MAISON BLOOM is a beverage company focused on transforming wellness through commitment to high-quality, plant-based ingredients to enhance consumers’ experience.
Every purchase of Maison bloom supports First Descents, an organization that provides life-changing outdoor adventures for young adults who are impacted by major health conditions.
Supports
Spherex is an innovative, high quality vaping company that provides unique terpene profiles to consumers. With a goal of bringing consumers together, Spherex is centered in uplifting through community by supporting Fortaleza Familiar.
Every purchase of Spherex’s Summer Rosay supports La Fortaleza, an organization dedicated to the wellness of Indigenous Chicanx Latinx Lesbian, Gay, Bi, Queer, and Trans people and their families.
Supports
Sana Packaging is a sustainable packaging brand focusing on creating a circular economy using plant-based, reclaimed, and recycled materials.
Every purchase of Sana packaging supports OceanWorks Foundation, a non-profit organization dedicated to accelerating reclamation of plastic that would otherwise remain in the environment.
The future is purpose-driven shopping.Let’s make tomorrow Better, Together.
CDG’s Product Giveback Program makes the right thing, the easy thing. It allows your business to pin purpose to revenue, differentiate, through the noise of traditional marketing, and showcase your company’s commitment to impact.
Want to join CDG’s Giveback program?
Contact Us
CDG’s Product Giveback Program makes the right thing, the easy thing. It allows your business to pin purpose to revenue, differentiate, through the noise of traditional marketing, and showcase your company’s commitment to impact.