Why Giving Back is Good Business
The Communications Case for Purpose Driven Brands CDG’s CMO: Lisa Buffo May 31, 2024 In today’s competitive business landscape, companies are increasingly recognizing the value of integrating purpose and social responsibility into their core strategies. Beyond the moral imperative, giving back is proving to be a powerful tool from a communications perspective. Here’s why giving […]
The Rise Of The Ethical Consumer
CDG’s Marketing Strategist: Nora Thomas-Dib June 7, 2024 From Amazon, to TikTok shop, to *insert quick shop option here,* the landscape of consumerism is drastically changing. This has also raised some green flags around consumer behavior specifically and the importance of consciously purchasing. Statista reported that 45% of people surveyed considered themselves an ethical shopper, […]
5 Steps to Building Social Impact + Community Connections
Social responsibility programs are becoming common practice nowadays among companies of all shapes and sizes. It’s more and more expected that businesses should promote charities or humanitarian goals along with their own business objectives. While the cannabis industry has a long history of supporting education about the medical uses of cannabis as well as anti-prohibition […]
Five Ways to Celebrate the Little Things to Drive Big Victories
Guest Contributor: Hybrid Marketing Co. When we talk about achievements in the workplace, we usually point to the big stuff… How it feels to hit a major milestone, breakthrough, or long-term goal. Those big “wins” are amazing and very rewarding, but they don’t happen all that often. That’s why you should consider focusing on the […]
Sustainability IS Environmental Justice
Although it’s true that the health of the entire planet is threatened by climate change – the added strain of colonialism, exploitation, and discrimination has made historically disenfranchised–communities of color–that much more vulnerable to its potentially catastrophic effects. Twenty years after racial bias was found in the locations of toxic waste dumps in the United […]
Do Good and Impact the Conversation
Guest Contributor: Hybrid Marketing Co. Change hearts and minds. As support for legal cannabis grows and the legalized markets continue to develop, many communities have come to understand the value of our favorite plant and appreciate the tax dollars that are funneled back into areas and programs that need a revenue boost. Nevertheless, the stigma […]
The Business Case for Sustainability
Guest Contributor Jake Mitchell, President and Founder of Sustainabis What is Sustainablity? We all know protecting the environment is a good thing to do, we all know that it is an important thing to do. So why does it so often get overlooked when making business decisions? Many believe it is simply a matter of […]
CDG: The Why and The How
Doing Good: The Definition There isn’t a platform for cannabis companies doing good to tell their story or be recognized for the impact their making. Or for companies who aspire to do good, to see examples of what it could look like. Our version of good aims to capture all the ways the cannabis sector […]
The Goodness Report – Dec. 2018
We did it! We survived Vegas and then some. First, we launched our video. A video highlighting so many of your stories, the good you are championing and the good you seek to create. (link to old video on website). Some of our founders, Courtney, Kelly and John had the amazing opportunity to record a […]
Big Moments, Great Connections
Well, we didn’t know what would happen, but we had NO IDEA over 150 of you would walk through those brewery doors. We have tons to celebrate! In attendance was about 60% industry leaders and 40% community leaders.