Making the right thing, the easy thing.
CDG's Product Giveback Program connects your product to a nonprofit cause, turning every purchase into a moment of community impact — accessible to businesses of every size and budget.
Four steps to sustainable community impact and brand growth.
Choose one product SKU to anchor the program. CDG can help identify and vet a nonprofit partner that aligns with your brand values and community goals.
Option A: Add a small price increase (25¢ to $1) passed to the customer. Option B: Share a portion of your existing margin. The lift is minimal. The impact is not.
Dollars raised are split between CDG and your nonprofit. CDG promotes your product's giveback story across digital, retail, and event channels.
Monitor velocity and sales on your Giveback SKU. As impact compounds, so does brand equity. Use the data to expand the program across more of your product line.
Why Purpose Wins
Increased Customer Loyalty
Faster Growth for Purpose-Driven Companies
Consumer Preference for Purpose-Led Brands
Source: Strength of Purpose Study, Zeno 2020
Real outcomes from brands doing good.
Improved sell-through rate month over month, driving consistent SKU velocity.
Gained shelf space by satisfying retailer community engagement requirements.
Increased retention and acquisition across multiple markets through purpose-driven campaigns.
Captured deeper customer engagement through values-led storytelling.
Enhanced budtender affinity for products, increasing demand and sales.
Showcased being a community asset and met licensing requirements.
Real brands. Real causes. Real results — from our Giveback partners across the industry.
Featured PartnerSpherex Cannabis
Each purchase of the Summer Rozay vape cartridge supports La Fortelaza Familar — creating pathways for communities through racially-just, people-centered giveback.
The People's Cannabis
The CDG badge lives right on the label. Every pouch of Smoke This flower connects customers to a mission of empowering communities through cannabis — from legacy to legends.
Maison Bloom
Maison Bloom's all-natural hemp beverage carries the CDG certification badge, pairing a premium full-spectrum experience with a commitment to community. Power of the flower, purpose in every sip.
Physical and digital materials to announce your participation in-store and online.
CDG prepares your retail partners and educates product champions to sell with confidence.
Articles, geo-targeted ads, social content, and companion event activations.
Your company and impact featured in the CDG Directory for ongoing visibility.
Reach out to start the conversation.
Get Started Today or email courtney@companiesdoinggood.org